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Zovala zonse za ku USA zimachoka pamalo ake otonthoza, ndikupanga ma sweatshirt opaka utoto wamitundu inayi, komanso nthiti zachikhalidwe, zilembo zoluka, kusindikiza pazenera, ndi zina zambiri.
Pamene kasitomala wachinyamata adafika ku Cary Heller ndi mapulani okhazikitsa zovala zapamsewu za Bad Hamster, VP yamalonda ku Keego Harbour, Michigan-based All USA Clothing (asi/30171) sanatsimikizire kuti kampani yake ithana ndi vutoli.
Wogulayo ankafuna zovala zopakidwa utoto, zovala zolemera kwambiri ndi ma sweatshirts amitundu inayi yapadera kwambiri, komanso zilembo zolukidwa ndi nthiti zakumbuyo kuti zifanane ndi mitundu yopendekeka ya sekirini.” Zovala izi kulibe,” adatero Heller. Simungangopita kukagula ndi kupanga lebulo mwachangu.
Ndikosavuta kukana kapena kutsogolera kasitomala kunjira yovuta kwambiri. M'malo mwake, Heller adaganiza zoyesa." Mpikisano wothamanga pakati pathu ndi munthu wa ku Carhartt," Heller adavomereza. . . . Koma zinalimbikitsa luso langa ndipo zinandidzutsa.”
Kuti apange nthiti yomwe kasitomala amafuna, All USA amayenera kukonzanso mathalauza a masheya ndikuwasokanso ndi nsalu zamizeremizere m'mbali.
Heller ankadziwa kuti All USA sakanatha kumaliza ntchitoyi yokha.Zigawo zambiri zosuntha.Kuphatikiza apo, kampaniyo sinagwirepo ntchito ndi Rib kale.Kuyesa kwake koyamba - kuitanitsa nsalu zodziwika bwino kuchokera ku sitolo yapaintaneti - zatsimikizira kuti atha kupeza mtunduwo bwino, koma Heller adati zitsanzo zansalu zomwe adalandira zinali "zolakwika miliyoni imodzi." Chifukwa chake adaganiza zogwiritsa ntchito kulumikizana komwe adapanga pazaka zambiri kuti aitane abwenzi omwe amayendetsa mafakitale akuluakulu aku US kuti awone zomwe angapereke.
Heller akugwirizana ndi kampani ya Pennsylvania yomwe imapanga 100% nthiti za polyester mu mtundu wolondola.Chotsatira chotsatira ndikulingalira momwe mungawonjezerere nthiti ku thukuta. maoda akuluakulu amitundu inayi yosiyana.Choncho Heller adapeza zovala zopanda kanthu zomwe kasitomala amafuna mumithunzi ya pastel, kenaka adagwira ntchito ndi telala ku Detroit kuti akonzenso zokhala ndi mathalauza a thukuta, ndikuzisokanso ndi nthiti pamizere yakunja.
Vutoli litadutsa, pulojekiti yonseyi inayenda bwino - chirichonse kuchokera ku ma hang tags kupita ku zilembo zowombedwa chinabwera mu ndondomeko yofananira ya mtundu wa chinthu chogwirizana. -Single chovala mwamakonda kuthamanga pambuyo makasitomala kutseka malonda awo oyamba.
"Zidakhudzanso m'badwo wachichepere," adatero Heller ponena za zosonkhanitsazo. "Pali anthu ambiri ovala zovala zodzikongoletsera masiku ano chiyambireni mliriwu. Aliyense amakonda hoodies mulimonse. Zili ngati anthu akukhala m’ma hoodies pompano.”
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