Nkhani ndi Press

"Tekinoloje" m'mafashoni ndi liwu lalikulu lomwe limakhudza chilichonse kuchokera kuzinthu zamalonda ndi kufufuza mpaka kumayendedwe, kasamalidwe ka zinthu ndi kulemba zilembo za zovala. timakamba zaukadaulo, sitikunenanso za kutsata zovala kuchokera kwa ogulitsa kupita ku sitolo yogulitsa kuti tiyeze kuchuluka kwa zovala zomwe zimagulitsidwa, sitikunena za kuwonetsa dziko lomwe adachokera komanso (nthawi zambiri zosadalirika) zokhudzana ndi kapangidwe kazinthu zazinthu. .M'malo mwake, ndi nthawi yoti tiganizire za kukwera kwa "zoyambitsa digito" polimbikitsa mafashoni obwerezabwereza.
Muzogulitsa zozungulira komanso zobwereketsa bizinesi, ma brand ndi opereka mayankho amayenera kubweza zovala zomwe zidagulitsidwa kwa iwo kuti athe kukonzanso, kugwiritsidwanso ntchito kapena kukonzanso. kutsata ndondomeko ya moyo.Pa nthawi yobwereka, chovala chilichonse chiyenera kutsatiridwa kuchokera kwa kasitomala kukakonza kapena kuyeretsa, kubwereranso kuzinthu zobwereka, kwa kasitomala wotsatira. zovala zamanja zomwe ali nazo, monga malonda osaphika ndi deta yamalonda, zomwe zimathandiza kutsimikizira kuti ndizowona komanso zimadziwitsa momwe angagulitsire makasitomala kuti agulitsenso mtsogolo.Input: Digital trigger.
Zoyambitsa digito zimagwirizanitsa ogula ndi deta yomwe ili mkati mwa pulogalamu ya pulogalamu.Mtundu wa ogula deta angakhoze kufika umayendetsedwa ndi malonda ndi opereka chithandizo, ndipo akhoza kukhala chidziwitso cha zovala zenizeni - monga malangizo awo osamalira ndi fiber - kapena kulola ogula. kuyanjana ndi malonda okhudza kugula kwawo - powatsogolera ku To, mwachitsanzo, ntchito yotsatsa digito pakupanga zovala.Pakali pano, njira yodziwika kwambiri komanso yodziwika bwino yophatikizira zoyambitsa digito muzovala ndikuwonjezera nambala ya QR ku chizindikiro cha chisamaliro kapena ku kampani ina yolembedwa kuti "Scan Me."Makasitomala ambiri masiku ano akudziwa kuti amatha kupanga sikani nambala ya QR ndi foni yamakono, ngakhale kutengera ma QR code kumasiyana malinga ndi dera.
Chovuta ndikusunga kachidindo ka QR pachovala nthawi zonse, chifukwa zilembo zosamalira nthawi zambiri zimadulidwa ndi ogula.Inde, owerenga, momwemonso! Tonse tachita kale.Palibe zilembo zikutanthauza kuti palibe deta.Kuchepetsa ngoziyi. , zopangidwa zimatha kuwonjezera kachidindo ka QR ku lebulo yosokedwa kapena kuyika chizindikirocho kudzera pakusintha kutentha, kuwonetsetsa kuti nambala ya QR sidula kuchokera pachovala. kuti nambala ya QR imalumikizidwa ndi chisamaliro komanso zambiri zomwe zili mkati, kuchepetsa mwayi woti ayesedwe kuti ayesedwe ndi cholinga chake.
Yachiwiri ndi tag ya NFC (Near Field Communication) yomwe ili mu tag yolukidwa, yomwe sizingatheke kuti ichotsedwe. Mafoni ena, makamaka omwe adatulutsidwa m'zaka zingapo zapitazi, ali ndi chipangizo cha NFC chomangidwa mu hardware, koma si mafoni onse omwe ali nawo, zomwe zikutanthauza kuti ogula ambiri amafunika kutsitsa owerenga odzipereka a NFC app store.
Choyambitsa chomaliza cha digito chomwe chitha kugwiritsidwa ntchito ndi tag ya RFID (chizindikiritso cha ma radio frequency), koma ma tag a RFID nthawi zambiri samayang'ana ndi kasitomala. M'malo mwake, amagwiritsidwa ntchito pama tag opachika kapena kulongedza kuti azitha kuyang'anira momwe zinthu zimapangidwira komanso kusungirako zinthu, njira yonse. kwa kasitomala, ndiyeno kubwereranso kwa wogulitsa kuti akonze kapena kugulitsanso.Ma tag a RFID amafuna owerenga odzipereka, ndipo kuchepetsaku kumatanthauza kuti ogula sangathe kuzijambula, zomwe zikutanthauza kuti chidziwitso choyang'ana ogula chiyenera kupezeka kwina.Choncho, ma tag a RFID ndi othandiza kwambiri Chinthu chinanso chovuta kwambiri pakugwiritsa ntchito kwake ndikuti ma tag a RFID nthawi zambiri samagwirizana ndi kusamba, zomwe sizili zoyenera kwa mitundu yozungulira ya zovala zokhala ndi zovala, pomwe zimawerengeka. zofunika pakapita nthawi.
Makampani amaganizira zinthu zingapo posankha kukhazikitsa njira zothetsera teknoloji ya digito, kuphatikizapo tsogolo la mankhwala, malamulo amtsogolo, kuyanjana ndi ogula panthawi ya moyo wa mankhwala, komanso kukhudzidwa kwa chilengedwe cha zovala. Zovala pozikonzanso, kuzikonza kapena kuzigwiritsanso ntchito.Kupyolera mukugwiritsa ntchito mwanzeru zoyambitsa digito ndi ma tag, ma brand amathanso kumvetsetsa zosowa za makasitomala awo.
Mwachitsanzo, potsata magawo angapo a moyo wa chovalacho, ma brand amatha kudziwa nthawi yomwe kukonzanso kukufunika kapena nthawi yotsogolera ogula kuti akonzenso zovala. kusapeza bwino kapena kusawoneka bwino, pomwe zoyambitsa digito zimatha kukhalabe pazogulitsa kwanthawi yayitali poziyika mwachindunji pachovalacho .Mwachizoloŵezi, ma brand omwe akuwunika njira zamtundu wa digito trigger (NFC, RFID, QR, kapena ena) adzawonanso njira yosavuta komanso yotsika mtengo. kuwonjezera choyambitsa cha digito kuzinthu zomwe zilipo popanda kusokoneza choyambitsa cha digito Kukhoza kukhalabe pa moyo wonse wa mankhwalawa.
Kusankha kwaukadaulo kumadaliranso zomwe akuyesera kuti akwaniritse.Ngati malonda akufuna kuwonetsa makasitomala zambiri za momwe zovala zawo zimagwiritsidwira ntchito, kapena kuwalola kuti asankhe momwe angagwirire nawo ntchito yobwezeretsanso kapena kubwezeretsanso, adzafunika kugwiritsa ntchito zoyambitsa digito monga QR kapena NFC, monga makasitomala sangathe kusanthula RFID.
Pakalipano, kulemba zizindikiro za chisamaliro cha thupi kumakhalabe lamulo lalamulo, koma chiwerengero chowonjezeka cha malamulo okhudza dziko laling'ono chikupita kumalo olola chisamaliro ndi chidziwitso chokhudzana ndi kuperekedwa kwa digito. zidzawoneka mowonjezereka ngati zowonjezera ku zolemba zosamalira thupi, m'malo mosintha.Njira yapawiriyi imakhala yofikirika komanso yosasokoneza ma brand ndipo imalola kusungirako zambiri za mankhwala ndipo imalola kutenga nawo mbali pa malonda a e-commerce, Zochita zobwereketsa kapena zobwezerezedwanso. Mwakuchita, izi zikutanthauza kuti zilembo zakuthupi zipitiliza kugwiritsa ntchito dziko lomwe adachokera komanso zomwe zidapangidwa kuti ziwonekere m'tsogolo, koma kaya pa lebulo lomwelo kapena zolemba zina zowonjezera, kapena zophatikizidwa mwachindunji munsaluyo, zitha kutheka Kusanthula. zoyambitsa.
Zoyambitsa digito izi zitha kukulitsa kuwonekera, chifukwa mitundu imatha kuwonetsa ulendo wautundu wa chovala ndipo imatha kutsimikizira kuti chovalacho ndi chowona. kuti ogula agulitsenso zovala zawo zakale. Pomaliza, zoyambitsa digito zitha kupangitsa malonda a e-commerce kapena kubwereketsa, mwachitsanzo, kuwonetsa ogula malo omwe ali pafupi ndi binki yoyenera yobwezeretsanso.
Adidas ''Infinite Play' pulogalamu yobwezeretsanso, yomwe idakhazikitsidwa ku UK mu 2019, ingovomereza zinthu zomwe ogula amagula kuchokera kumayendedwe ovomerezeka a adidas, popeza zinthuzo zimalowetsedwa m'mbiri yawo yogula pa intaneti ndikugulitsidwanso. Izi zikutanthauza kuti zinthu sizingasinthidwe. kupyolera mu kachidindo pa chovalacho.Komabe, popeza Adidas amagulitsa gawo lalikulu la katundu wake kudzera mwa ogulitsa ndi ogulitsa ena achitatu, pulogalamu yozungulira sichifikira makasitomala ambiri momwe angathere.Adidas imayenera kupeza ogula ambiri. Kupatula pa tech ndi label mnzake Avery Dennison, Adidas malonda ali kale matrix code: mnzake QR code yomwe imagwirizanitsa zovala za ogula ku Infinite Play app, ziribe kanthu komwe chovalacho chinali. kugula.
Kwa ogula, dongosololi ndi losavuta, ndipo ma QR code amagwira ntchito yofunika kwambiri pazochitika zilizonse. Ogula amalowetsa pulogalamu ya Infinite Play ndikujambula nambala ya QR ya chovala chawo kuti alembetse malonda, zomwe zidzawonjezedwa ku mbiri yawo yogula pamodzi ndi zinthu zina zogulidwa kudzera mu njira zovomerezeka za adidas.
Pulogalamuyo idzawonetsa ogula mtengo wowombola wa chinthucho.Ngati ali ndi chidwi, ogula akhoza kusankha kugulitsanso chinthucho.Adidas amagwiritsa ntchito nambala ya gawo lazinthu zomwe zilipo pa chizindikiro cha malonda kuti adziwe ngati katundu wawo ndi woyenera kubwezeredwa, ndipo ngati zili choncho. , adzalandira khadi lamphatso la Adidas monga chipukuta misozi.
Pomaliza, wopereka mayankho ogulitsa Stuffstr amathandizira kunyamula ndikuwongolera kukonzanso kwazinthu zisanagulitsidwenso ku pulogalamu ya Infinite Play kwa moyo wachiwiri.
Adidas imatchula maubwino awiri akuluakulu ogwiritsira ntchito bwenzi la QR code label.Choyamba, ma code a QR akhoza kukhala osatha kapena amphamvu.Zoyambitsa digito zimatha kusonyeza zambiri pamene zovala zimagulidwa koyamba, koma patapita zaka ziwiri, malonda amatha kusintha chidziwitso chowonekera kuti chiwonetsedwe, monga kukonzanso njira zobwezereranso zam'deralo.Chachiwiri, nambala ya QR imazindikiritsa chovala chilichonse payekhapayekha.Palibe malaya awiri omwe ali ofanana, ngakhale masitayilo ndi mtundu wofanana.Chizindikiritso cha mulingo wa katundu ndi chofunikira pakugulitsanso ndi kubwereketsa, ndipo kwa Adidas, kumatanthauza kutha kuyerekeza molondola mitengo yogulira, kutsimikizira zovala zowona, ndikupatsa ogula amoyo wachiwiri zomwe adagula kufotokozera mwatsatanetsatane.
CaaStle ndi ntchito yoyendetsedwa bwino yomwe imathandizira ma brand monga Scotch ndi Soda, LOFT ndi Vince kupereka zitsanzo zamabizinesi obwereketsa popereka ukadaulo, zowongolera, machitidwe ndi zomangamanga monga njira yomaliza. kutsata zovala pa mlingo wa katundu wa munthu, osati ma SKU okha (nthawi zambiri masitayelo ndi mitundu). Monga momwe CaaStle amanenera, ngati mtundu ukuyenda ndi mzere wamtundu womwe zovala zimagulitsidwa ndipo sizinabwezedwe, palibe chifukwa chowonera chilichonse. pankhaniyi, chomwe chikufunika ndikungodziwa kuchuluka kwa chovala china chomwe woperekayo adzatulutsa, kuchuluka kwa ma pass, ndi kuchuluka kwa zomwe akugulitsa.
Muchitsanzo cha bizinesi yobwereketsa, katundu aliyense ayenera kutsatiridwa payekhapayekha.Muyenera kudziwa kuti ndi zinthu ziti zomwe zili m'nyumba zosungiramo katundu, zomwe zikukhala ndi makasitomala, ndi zomwe zikuchotsedwa.Izi ndizofunikira makamaka chifukwa zikugwirizana ndi kung'ambika kwapang'onopang'ono ndi kung'ambika kwa zovala. popeza ali ndi maulendo angapo a moyo.Ma brand kapena opereka mayankho omwe amayang'anira zovala zobwereka ayenera kudziwa kangati chovala chilichonse chimagwiritsidwa ntchito pamalo aliwonse ogulitsa, komanso momwe malipoti owonongeka amagwirira ntchito ngati njira yolumikizirana pakukonza mapangidwe ndi kusankha zinthu. ndizofunikira chifukwa makasitomala sasintha kwambiri powunika mtundu wa zovala zomwe zagwiritsidwa ntchito kapena zobwereka; Zomangira zazing'ono sizingakhale zovomerezeka.Pogwiritsa ntchito njira yolondolera katundu, CaaStle ikhoza kuyang'ana zovala kupyolera mu kufufuza, kukonza, ndi kuyeretsa, kotero ngati chovala chimatumizidwa kwa kasitomala ndi dzenje ndipo kasitomala akudandaula, akhoza. fufuzani ndendende zomwe zidalakwika pakukonza kwawo.
Mu dongosolo la CaaStle lomwe linayambitsidwa ndi digito, Amy Kang (Mtsogoleri wa Product Platform Systems) akufotokoza kuti zinthu zitatu zofunika ndizofunikira; Kulimbikira kwaukadaulo, kuwerenga komanso kuthamanga kwa kuzindikira.Kwa zaka zambiri, CaaStle yasintha kuchokera ku zomata za nsalu ndi ma tag kupita ku ma barcode ndipo pang'onopang'ono kupita ku RFID yotsuka, kotero ndakhala ndikudziwiratu momwe zinthuzi zimasiyanirana ndi mitundu yonse yaukadaulo.
Monga momwe tebulo likusonyezera, zomata za nsalu ndi zolembera nthawi zambiri zimakhala zosafunikira kwenikweni, ngakhale zili zotsika mtengo ndipo zimatha kubweretsedwa kumsika mwachangu.Monga momwe CaaStle amanenera, zolembera zolembedwa pamanja kapena zomata zimatha kuzimiririka kapena kutuluka mu wash.Barcodes. ndipo RFID yochapitsidwa imawerengeka kwambiri ndipo sizizimiririka, koma ndikofunikiranso kuwonetsetsa kuti zoyambitsa digito zimalukidwa kapena kusokedwa m'malo ofananira pazovala kuti tipewe njira yomwe ogwira ntchito yosungiramo zinthu amasaka nthawi zonse zolemba ndikuchepetsa mphamvu.Washable RFID ili ndi mphamvu kuthekera kokhala ndi liwiro lapamwamba lozindikirika, ndipo CaaStle ndi ena ambiri otsogola opereka mayankho amayembekeza kusunthira ku yankho ili ukadaulo ukangokulirakulira, monga mitengo yolakwika mukasanthula zovala pafupi.
The Renewal Workshop (TRW) ndi ntchito yogulitsanso yomaliza mpaka kumapeto yomwe ili ku Oregon, USA yokhala ndi malo achiwiri ku Amsterdam.TRW imavomereza zotsalira za ogula kale ndi zobweza kapena zogulitsa pambuyo pake - kuzisankha kuti zigwiritsidwenso ntchito, ndikuyeretsa ndi imabwezeretsanso zinthu zomwe zingagwiritsidwenso ntchito ngati zatsopano, kaya patsamba lawo kapena patsamba lawo mapulagini a White Label amawalemba pamasamba amtundu wa anzawo.Kulemba zilembo za digito kwakhala gawo lofunikira kwambiri pamayendedwe ake kuyambira pachiyambi, ndipo TRW yayika patsogolo kutsatira kwachuma. kuwongolera mtundu wabizinesi yogulitsa malonda.
Mofanana ndi Adidas ndi CaaStle, TRW imayang'anira katundu pamtengo wamtengo wapatali.Kenaka amalowetsamo muzitsulo zoyera za e-commerce zodziwika ndi chizindikiro chenichenicho.TRW imayang'anira zinthu zobwerera kumbuyo ndi ntchito ya makasitomala.Chovala chilichonse chili ndi barcode ndi nambala ya serial, zomwe TRW imagwiritsa ntchito kusonkhanitsa deta kuchokera ku mtundu wapachiyambi.Ndikofunikira kuti TRW adziwe zambiri za zovala zomwe amagwiritsa ntchito kuti adziwe bwino mtundu wa zovala zomwe ali nazo, mtengo wake poyambitsa komanso momwe angafotokozere pamene abwerera. kugulitsanso.Kupeza zambiri za mankhwalawa kungakhale kovuta chifukwa mitundu yambiri yomwe imagwira ntchito pamzere wa mzere ilibe njira yowerengera kubweza kwazinthu.Itagulitsidwa, idayiwalika kwambiri.
Pamene makasitomala amayembekezera mochulukira deta muzogula zachiwiri, monga chidziwitso choyambirira cha malonda, makampani adzapindula popangitsa kuti detayi ipezeke ndikusamutsidwa.
Nanga tsogolo lili ndi chiyani? M'dziko labwino lotsogozedwa ndi anzathu ndi ma brand, makampani apita patsogolo kupanga "mapasipoti a digito" a zovala, mtundu, ogulitsa, obwezeretsanso ndi makasitomala omwe ali ndi zoyambitsa zodziwika bwino za digito ndi zina zambiri. Tekinoloje yokhazikika iyi ndi njira yolembera imatanthawuza kuti si mtundu uliwonse kapena wopereka mayankho omwe abwera ndi njira yakeyake, zomwe zimasiya makasitomala osokonezeka m'zinthu zofunika kukumbukira. Mwanjira iyi, tsogolo laukadaulo wamafashoni lingathedi gwirizanitsani malonda pazizoloŵezi zodziwika bwino ndikupangitsa kuti kuzungulira kufikire kwa aliyense.
Chuma chozungulira chimathandizira mitundu ya zovala kuti ikwaniritse kuzungulira kudzera pamapulogalamu ophunzitsira, makalasi ambuye, kuwunika kozungulira, ndi zina zambiri. Phunzirani zambiri apa