Kwa makampani opanga mafashoni, chitukuko chokhazikika ndi uinjiniya wamakina, osati kuchokera kuzinthu zatsopano zakumtunda, komanso zomwe zili munjira yopangira zinthu komanso momwe mungapangire mpweya wochepa wa kaboni mumayendedwe operekera, kukhazikitsa zizindikiro zosiyanasiyana zaudindo wamagulu, ndikumanga. gulu la akatswiri.Inde, sikokwanira kukhala ndi gulu la akatswiri okha. Chitukuko chokhazikika chiyeneranso kukhazikitsidwa ndikuchitidwa molingana ndi nzeru zamabizinesi amakampani, kuphatikiza mfundo zamakampani pakukula kwamtsogolo, kuphatikiza ogwira nawo ntchito ndi othandizana nawo kuti akhazikitse mgwirizano ndikukhazikitsa pang'onopang'ono mogwirizana.
Popeza kukhazikika sikungachitidwe ndi bizinesi imodzi, munthu m'modzi kapena gulu laling'ono, chinthu chilichonse chopangidwa ndi makampani opanga mafashoni chidzaphatikiza zovuta zanthawi yayitali mumayendedwe operekera, kotero mabizinesi amafunikira njira yokhazikika komanso yolumikizana kwathunthu pochita. .Sikuti okonza odziimira okha amene akutengapo mbali kuti akhale okhazikika. Ngakhale makampani ngati H&M apanga kukhazikika kukhala maziko amtundu wake ngati chimphona chofulumira padziko lonse lapansi. Ndiye n'chiyani chikuchititsa kusinthaku?
Makhalidwe ndi machitidwe a ogula.
Ogula amazolowera kugula zomwe akufuna mosaganizira pang'ono pazambiri zomwe kugula kungakhale nako.Amagwiritsidwa ntchito ku chitsanzo chofulumira cha mafashoni, chomwe chakhala chikuyendetsedwa ndi kuwonjezeka kwa chikhalidwe cha anthu. Anthu okonda mafashoni komanso kutsika kwa masitayelo kumalimbikitsa kugula zovala zambiri kuposa kale.Kodi izi zikukwaniritsa zomwe zikufunidwa?
Panali kusiyana kwakukulu pakati pa zomwe ogula amafuna kugula ndi zomwe amaguladi, pomwe ogula akunena kuti agula zinthu zokhazikika (99 peresenti) motsutsana ndi zomwe amagula (15-20 peresenti). Kukhazikika kumawonedwa ngati gawo laling'ono lachidziwitso lomwe siliyenera kukwezedwa kale.
Koma kusiyana kukuwoneka kukucheperachepera. Pamene ogula akuzindikira kwambiri kuti dziko lapansi likuipitsidwa kwambiri, makampani opanga mafashoni akuyenera kukumana ndi kusintha. Ndi kusintha kwa malonda akuluakulu ogulitsa ndi e-commerce, ogula akukankhira kusintha, ndikofunikira kuti mtundu ngati H&M ukhale patsogolo.Ndikovuta kunena kuti kusinthaku kumasintha machitidwe amadyedwe, kapena zizolowezi zodyera zimalimbikitsa kusintha kwa mafakitale.
Nyengo ikukakamiza kusintha.
Chowonadi ndi chakuti tsopano zakhala zovuta kunyalanyaza zotsatira za kusintha kwa nyengo.
Kwa kusintha kwa mafashoni, ndiko kufulumira kumeneku komwe kumapangitsa kukankhira kulikonse kwa kukhazikika. Zikukhudza kupulumuka, ndipo ngati mafashoni samayamba kugwira ntchito kuti achepetse kuwononga kwawo chilengedwe, asinthe kwambiri momwe amagwiritsira ntchito zachilengedwe, ndikumanga chikhazikitso muzochita zawo zamabizinesi, ndiye kuti adzatsika posachedwa.
Pakadali pano, Fashion Revolution's "Fashion Transparency Index" ikuwonetsa kusowa kwazinthu zowonetsera Transparency of Fashion makampani: Pakati pamitundu 250 yayikulu kwambiri padziko lonse lapansi yamafashoni ndi malonda mchaka cha 2021, 47% adasindikiza mndandanda wa ogulitsa tier 1, 27% adasindikiza mndandandawo. ya ogulitsa tier 2 ndi ogulitsa gawo 3, pomwe 11% okha ndi omwe adasindikiza mndandanda wa ogulitsa zinthu zopangira.
Njira yopitira patsogolo si yosalala. Mafashoni akadali ndi njira yayitali yoti akwaniritse kukhazikika, kuchokera pakupeza ogulitsa oyenerera ndi nsalu zokhazikika, zowonjezera, ndi zina zotero, kuti mitengo ikhale yosasinthasintha.
Kodi mtunduwo udzakwaniritsadichitukuko chokhazikika?
Yankho ndilakuti inde, monga tawonera, ma brand atha kuvomereza kukhazikika pamlingo waukulu, koma kuti kusinthaku kuchitike, ma brand akulu ayenera kupitilira kungosintha machitidwe awo opanga. Kuwonekera kwathunthu ndikofunikira kwambiri kwamakampani akuluakulu.
Tsogolo lachitukuko chokhazikika pamafashoni likugwirizana ndi kusintha kwanyengo padziko lonse lapansi. Koma kuphatikiza kwa chidziwitso chowonjezereka, kukakamizidwa kwa ogula ndi omenyera ufulu wamtundu, ndi kusintha kwa malamulo kwatulutsa zochita zambiri. Iwo apanga chiwembu choyika ma brand pansi pazovuta zomwe sizinachitikepo. Iyi si njira yosavuta, koma ndi imodzi yomwe makampani sangathenso kunyalanyaza.
Sakani zisankho zokhazikika mu Colour-P apa. Monga zida zopangira zovala zamafashoni ndi ulalo wolongedza, momwe tingalimbikitsire njira yodziwira ndikudziyesa tokha kuti tichite chitukuko chokhazikika nthawi yomweyo?
Nthawi yotumiza: Jul-28-2022
